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with why? 

About Us

Our co-founders had been working in banking industry for more than 15 years, witnessing substantial amounts of loyalty initiatives not living up their real purpose. 
On average, point issuers spend 5% of revenue managing loyalty programs, resulting in 3% of user redemption rate or less. Customers cannot redeem what they want and lose USD$100 from the unused points every year.  
This leads to the rise of KeyPoints Exchange: a platform integrating loyalty points across programs, allowing users access to boundless offers of merchants worldwide. 

Feb 2020

KeyPoints Exchange started in Hong Kong

Mar 2020

Key stakeholders onboard 

Jun 2020

Cyberport Incubation Program (FinTech cluster)
Completion of KeyPoints Exchange PoC web portal for point exchange

Nov 2020

Recognized by Hong Kong Science & Technology Park and HSBC via API EcoBooster program (Retail segment)

Dec 2020

Gold Award in Best Retail Innovation for Open-loop Loyalty Points Exchange Platform, at Retail Innovation Award 2021 organized by RTIA

(Hong Kong Retail Technology Industry Association)

Jun 2021

Cyberport PoC Scheme - Strategic FI Partner (UnionPay International)

Gungho Space Incubation Program (Zhongshan), Greater Bay Area establishment milestone

Nov 2021

​“IYLC CUP” 2021 Innovation & Entrepreneurship Competition (Final 30)​

The 10th China Innovation and Entrepreneurship Competition Hong Kong, Macau and Taiwan (Final 6)

Dec 2021

More than 100 merchants onboard

Q1 2022​

KeyPoints Exchange Consumer App grand launch at Cyberport

Keypoints Exchange Consumer App
Keypoints Exchange - Download the App to redeem boundless rewards
Email: WhatsApp:+85261953321 Address:Unit 3007, 30/F, CEO Tower, 77 Wing Hong Street, Cheung Sha Wan, Hong Kong
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