Our co-founders had been working in banking industry for more than 15 years, witnessing substantial amounts of loyalty initiatives not living up their real purpose.
On average, point issuers spend 5% of revenue managing loyalty programs, resulting in 3% of user redemption rate or less. Customers cannot redeem what they want and lose USD$100 from the unused points every year.
This leads to the rise of KeyPoints Exchange: a platform integrating loyalty points across programs, allowing users access to boundless offers of merchants worldwide.
KeyPoints Exchange started in Hong Kong
Key stakeholders onboard
Cyberport Incubation Program (FinTech cluster)
Completion of KeyPoints Exchange PoC web portal for point exchange
Recognized by Hong Kong Science & Technology Park and HSBC via API EcoBooster program (Retail segment)
Gold Award in Best Retail Innovation for Open-loop Loyalty Points Exchange Platform, at Retail Innovation Award 2021 organized by RTIA
(Hong Kong Retail Technology Industry Association)
Cyberport PoC Scheme - Strategic FI Partner (UnionPay International)
Gungho Space Incubation Program (Zhongshan), Greater Bay Area establishment milestone
“IYLC CUP” 2021 Innovation & Entrepreneurship Competition (Final 30)
The 10th China Innovation and Entrepreneurship Competition Hong Kong, Macau and Taiwan (Final 6)
More than 100 merchants onboard
KeyPoints Exchange Consumer App grand launch at Cyberport