Start
with why?
About Us
Our co-founders had been working in banking industry for more than 15 years, witnessing substantial amounts of loyalty initiatives not living up their real purpose.
On average, point issuers spend 5% of revenue managing loyalty programs, resulting in 3% of user redemption rate or less. Customers cannot redeem what they want and lose USD$100 from the unused points every year.
This leads to the rise of KeyPoints Exchange: a platform integrating loyalty points across programs, allowing users access to boundless offers of merchants worldwide.
Feb 2020
KeyPoints Exchange started in Hong Kong
Mar 2020
Key stakeholders onboard
Jun 2020
Cyberport Incubation Program (FinTech cluster)
Completion of KeyPoints Exchange PoC web portal for point exchange
Nov 2020
Recognized by Hong Kong Science & Technology Park and HSBC via API EcoBooster program (Retail segment)
Dec 2020
Gold Award in Best Retail Innovation for Open-loop Loyalty Points Exchange Platform, at Retail Innovation Award 2021 organized by RTIA
(Hong Kong Retail Technology Industry Association)
Jun 2021
Cyberport PoC Scheme - Strategic FI Partner (UnionPay International)
Gungho Space Incubation Program (Zhongshan), Greater Bay Area establishment milestone
Nov 2021
“IYLC CUP” 2021 Innovation & Entrepreneurship Competition (Final 30)
The 10th China Innovation and Entrepreneurship Competition Hong Kong, Macau and Taiwan (Final 6)
Dec 2021
More than 100 merchants onboard
Q1 2022
KeyPoints Exchange Consumer App grand launch at Cyberport
