Charlotte believes that everyone deserves to look and feel like THE MOST BEAUTIFUL VERSION OF THEMSELVES every day through the power of makeup. Today, Charlotte is one of the UK’s most famous makeup industry exports and continues to push boundaries with her AWARD-WINNING, RECORD-BREAKING, EPONYMOUS, UNIVERSALLY-LOVED makeup and skincare company.
Charlotte Tilbury has opened its first Macau store at New Yaohan in 2021. It would like to drive awareness of store opening and sales for VIP Day. We worked with KOLs in Greater Bay Area and those who were in Macau already to promote this campaign via Little Red Book. They have posted images and 1-2 min short videos to feature hero products and VIP day promotions.
Substantial post reviews were generated from the KOLs. We saw positive fans engagement from their purchase at store in Macau.